ABOUT ME
Quick Learner, Creative Mindset, Growth Enthusiast
Welcome to my corner of the digital realm! I’m Kamal, your trusted Email Marketing Specialist.
My mission is simple: to help businesses connect, engage, and convert through the power of email. Armed with a blend of creativity and data-driven insights, I pride myself on delivering results that go beyond the inbox.
Join me on this journey to turn subscribers into loyal customers and achieve remarkable email marketing success. Let’s make your email campaigns truly shine!
Resume
Skills
E-commerce Email Marketing. Creative Copywriting, Klaviyo Expert
Experience
Underground Ecom, London – Email Marketing Executive
(Nov 2022 – Present)
● Managing email marketing accounts for 3-4 clients based in USA and Europe.
● Work on their promotional campaign calendars, automation flows, advance segmentation, and execution.
● Here I work majorly on Klaviyo and Omnisend for clients with niches including CBD products, fabric store, fashion store, and modest clothing store.
● Consistently achieved open rates above 30% and click rates from 1.5% to 2.5% for all my clients and leading to 30% of their revenue generated from email marketing.
Mason, Bengaluru— Lifecycle Marketing- Customer Retention
(May 2022 – Apr 2023)
● Transferred their email marketing platform from Mailchimp to HubSpot.
● Individual contributor in the marketing team to strategize, write-copy, and implement email automation journeys and campaigns.
● Monthly campaign and journey email reporting within HubSpot and finding insights to optimize further.
● Performed data cleaning, and advanced segmentation for better performance.
● Improved open rate from 10% to 30-40% and click rate from 0 to 2% and improved engagement on the app.
RetainUp Consultancy, Dubai — Email Marketing Manager
(Dec 2020 – May 2022)
● Handled end-to-end process from strategy to email copywriting to setting up email in the tool.
● Worked on major email platforms like Klaviyo, Clevertap, Stripo for email automation flows and email campaign management.
● Gained expertise in working on list-building tactics like pop-ups, flyouts, and embed sign-up pages to gain new customers/subscribers.
● I have also strategized the social media posts for Instagram and LinkedIn to showcase our expertise and agency brand value.
● Developed more knowledge in retention strategies to increase customer lifetime value than customer acquisition costs.
SofSter, Mohali — Digital Marketing Executive
(Jul 2019 – Nov 2020)
● Market research and analysis to implement marketing strategies to promote products and services.
● Managed the company’s social media profiles and interacted with users and visitors.
● Run and managed email marketing automation flows.
● Worked on Link-building tactics for search engine optimization.
● Managed and optimized the YouTube channel of the product.
● Prepared reports of findings, Illustrated data graphically and translated complex findings into written text.
Education
Sant Longowal Institute of Engineering and Technology,
Punjab — B.E (Computer Science)
(Jul 2015 – May 2019)
● Graduated with an 8.25 CGPA.
● Interned at Web Crew, Chandigarh, and gained knowledge of digital marketing
and the basics of branding a business digitally.
● Created a final semester project Twitter Sentiment Analysis based on python.
● Conducted various events under the E-Cell of the college.
● Experienced leadership position by being the Head of the contingent in NCC
in college.